Guided by the Food Safety Office of the State Council, the “Food Safety Proverbs Governance Action” Forum hosted by China Health Media Group was held in Beijing on June 25th. The “Food Safety Memorization Report of 2018” (hereinafter referred to as the “Report”) was officially released at the forum. In 2018, the number of food safety rumors in China has shown a downward trend as a whole, and the scope and harm have been reduced. However, there is still a long way to go in the work of food safety rumors. The whole chain, intelligent and three-dimensional governance of food safety rumors still needs to be improved.
The Report analyzes the 2018 food safety rumors in detail from the overall data dissemination, basic types, basic characteristics, crowd portraits, punishments, typical case comments, etc.; publishes the top ten food safety rumors and the top ten hot words in 2018 . The top ten cases are: Starbucks coffee carcinogenic, garlic crucible carcinogenic, sponge made of eight-treasure porridge, French fries for hair loss, strawberry is * Dirty fruit hot lemonade can treat cancer, raw white sugar, long locust fungus, ferrous iron in the salt Potassium cyanide toxic vinegar egg liquid cures all diseases. Hot words include: food: Starbucks coffee, strawberry, garlic, salt, tea, monosodium glutamate, etc.; professional nouns: aflatoxin, potassium ferrocyanide, etc.; alarmist words: carcinogenic, toxic, pesticide residues, etc.; Small video. According to the "Report", the number of food safety rumors in China has declined in 2018, and the scope and harm have been reduced. However, there is still a long way to go before food safety rumors, and the full chain, intelligent and three-dimensional governance of food safety rumors still needs to be improved. .
Wu Shaoqi, chairman of China Health Media Group, said that in recent years, the spread of food safety rumors has shown the characteristics of fast speed, confusing and wide-ranging influence, which has caused great harm to the food industry, practitioners and consumers. China Health Media Group is committed to exploring new paths for food safety management, through the construction of professional food moisture monitoring and analysis systems, domestic data volume* food rumors and food safety netizens opinion database, domestic authoritative food safety* team, national* video The monitoring system has become an important technical support for government regulatory authorities, local governments and relevant institutions to accurately identify rumors, grab rumors, analyze rumors, and crack down on rumors.
At the forum, relevant scholars and representatives of Internet companies made suggestions on the establishment of a food safety rumor governance mechanism, rumor recognition and effective publicity. Zhang Di, assistant to the dean of the School of Journalism at Renmin University of China, said in his keynote speech that the construction of a collaborative management system for food and drug rumors requires the joint efforts of government departments, communication platforms, mass media, professional institutions and ordinary netizens. Wang Wei, editor-in-chief of Tencent News, said that some surveys have shown that 72% of respondents are eager to get more knowledge and rumors, and food-related rumors are generally higher. The rational rumor identification system needs to be built, and professional institutions should strengthen cooperation, improve the efficiency of rumors, and build a new ecology. Zhu Hongjun, director of the public communication and communication department of Ant Financial Service, said that the popular science and education form is more easily accepted by the public, and food safety rumors need to "make science popular."
At the forum, the “Food Safety and Prevention Linkage Platform” and the China Food and Drugs rumor intelligent identification system public inquiry platform were launched. Xu Donglei, director of China Health Media Group and general manager of China Medical News, said that as an important part of the food rumor governance mechanism "you point me to solve", the "food safety rumor linkage platform" was initiated by the China Health Media Group. It consists of “Food Security”, new media from various levels of supervision, China Health Media Group, enterprises, catering network platform, Tencent True, Sina Weibo, etc., through the integration of resources, regularly publish authoritative food safety science knowledge and rumors in linkage form. Information, committed to the work of food safety rumors.
